Matt Peterson

Matt serves on Madison Development Corporation's Venture Debt Advisory Committee, assessing technology companies for program participation.

Challenge: Manufacturer of equipment and software for the film and television industries sought objective assessment of worldwide market share and of business growth potential in selected segments.

Solution: A multi-stage project that began with baseline market research, evolved to develop hypothesis about a specific business opportunity, and concluded with research and analysis to verify/refine opportunity scope.

Scandinavian equipment manufacturer sought entry into US market for video telecommunications products.

Challenge: Enter market dominated by entrenched vendors serving an oligopoly customer base.

Solution: Reach down the value chain to generate "pull" using understanding of international technology trends. Client successfully entered US market and gained significant share from incumbents.

President of Dynatech Video International, a P&L unit of a publicly-traded company manufacturing hardware and software for television content creation and distribution industries.

Challenge: Revitalize a stagnant international business built upon individual efforts of acquired product lines.

Solution: Repositioned business as successful vendor in high-growth segments.

Product Marketing Director for a publicly-traded company selling systems and software for CAD/CAM/CAE.

Challenge: Corporate strategy to rapidly grow international revenue

Solution: Create worldwide technical marketing program to complement and support local office/distributor sales/marketing expertise, helping drive international sales to over 50% of total revenue.