Invention is the creation of something new; innovation creates value by changing for the better the way people or organizations do things. Transforming invention into innovation requires a balancing between technology and application, development and marketing, and internal awareness and external vision.
Business adviser to high-tech start-up
Challenge: Technology-oriented founder seeks business expertise, application focus, and funding credibility to advance proprietary technology.
Solution: Coached owner and advisory team in conceptualizing, researching, and creating business plan for entry into Governor's Business Plan contest with ~300 participants. Winning finish significantly advanced company's business focus, elevated visibility within investment community, and secured SBIR grant funding.
Co-founder and president.
Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.
Solution: Researched, planned, and launched B2B/B2C web services business: