Media Industry Biography

Enterprises seeking new growth and undertaking critical transitions benefit from Matt Peterson’s experience as a resourceful entrepreneur, creative leader, and insightful advisor in the businesses and technologies of content creation and distribution. He has successfully executed a wide range of responsibilities for enterprises ranging from publicly traded companies to privately funded startups involved with film, television, print, Internet, and online media.

Grasping what would later become known as “digital convergence”, Matt combined graduate studies in experimental video at the Rhode Island School of Design with computer graphics at Brown University. After working in the teleproduction industry, he entered the computer graphics business, recognizing the potential of visual technology applied to product design.

Matt first worked at Computervision Corporation, contributing to the company's growth through increasing responsibilities in technology, marketing, and general management. He was then recruited to join Sigma Designs as Product Group Vice President, where he transitioned its product business from turnkey to software. Matt repositioned the company’s hardware services business into the emerging workstation support industry and sold it to Motorola.

His next challenge applied his understanding of digital technology to the television industry when he was recruited to grow the business of the Dynatech Video Group. Recognizing that the emerging, large-scale media projects of the developing countries represented the best opportunities for Dynatech’s new digital television technology, he established its worldwide marketing program and went on to become president of its international operating unit, where he grew Asian revenues 5X in two years and launched a South American initiative.

Following the restructuring of Dynatech Video Group’s parent, Matt created and successfully positioned Scenic Wonders, Inc. (SWI) to provide “Rosetta Stone” services at the convergence of new digital media technologies, telecommunications services, and film/television content creation processes. Among other accomplishments, SWI launched and produced the VidTrans conference series, created business information ventures with the publishers of Film & Video, AV Video/Multimedia Producer, and DigitalCinemaReport.Com, and produced a long-running series of market research reports on entertainment and business media. SWI clients have included Sony, Avid, Eastman Kodak, and Apple, television networks and film studios, and telecommunications companies.

Understanding the implications of the Internet for traditional media, Peterson became an investor and founder of MyWeather LLC, a company providing online brand-extensions programs to the television and newspaper industries to maintain viewer/subscriber loyalty and to generate online revenue. He served as president of MyWeather, creating and implementing its business strategy, leading the launch and growth of its offerings, and establishing its revenue streams of license fees (from broadcast groups like Cox, Hearst, etc.), consumer paid content, and advertising.

Matt currently serves the industry as a consultant, transitional executive, and entrepreneur.