The following case studies illustrate Matt's work creating and applying online products and services aligned with the objectives of a wide variety of enterprises.

MDC Venture Debt Advisory Committee

Matt serves on Madison Development Corporation's Venture Debt Advisory Committee, assessing technology companies for program participation.

Energy Stewards

Challenge: Consulting practice with online community software for building energy efficiency sought to grow business and improve financial performance.

Solution: Created project-oriented financial/business planning methodology and tools to ensure proposals captured all costs and yielded high margins. Client won largest-ever utility contract using this approach.

Discover Mediaworks

Challenge: Television programming and services company sought to expand into online services

Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.

American Family Insurance

Challenge: Department sought to support corporate Web 2.0 initiative by learning about and applying relevant practices and tools

Solution: External implementation of pilot project to explore collaborative tools and share information. Applied pilot implementation to two projects:

Digital Cinema Report

Challenge: Online periodical seeks to increase return from existing investment.

Solution: Worked with publisher to create two joint ventures:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from repurposed editorial material for sponsorship sale.

MyWeather LLC

Co-founder and president.

Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.

Solution: Researched, planned, and launched B2B/B2C web services business:


Vertatique - Sustainable Computing, Media, Devices supports the efforts of progressive enterprises and practitioners and informs Matt's work. Vertatique also provides a testbed for rapid deployment using open source and other agile publishing resources and for social media integration.

Building an international audience has been a key objective for the Vertatique initiative. The site and its Twitter feed, @GreenICT, is now referenced in over 80 countries . Vertatique content is cited worldwide.

VidTranS Conference Series

Sector development leadership

Challenge: Create a community of interest across multiple industries -- entertainment and telecommunications -- to accelerate an emerging market.

Solution: Partnered with key telecom and media industry clients to assemble and lead a team to plan, produce, and promote a multi-year conference series and related online community site.

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