Matt Peterson

Matt serves on Madison Development Corporation's Venture Debt Advisory Committee, assessing technology companies for program participation.

Challenge: Consulting practice with online community software for building energy efficiency sought to grow business and improve financial performance.

Solution: Created project-oriented financial/business planning methodology and tools to ensure proposals captured all costs and yielded high margins. Client won largest-ever utility contract using this approach.

Challenge: Television programming and services company sought to expand into online services

Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.

Challenge: Department sought to support corporate Web 2.0 initiative by learning about and applying relevant practices and tools

Solution: External implementation of pilot project to explore collaborative tools and share information. Applied pilot implementation to two projects:

Challenge: Online periodical seeks to increase return from existing investment.

Solution: Worked with publisher to create two joint ventures:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from repurposed editorial material for sponsorship sale.

Co-founder and president.

Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.

Solution: Researched, planned, and launched B2B/B2C web services business:

Vertatique - Sustainable Computing, Media, Devices supports the efforts of progressive enterprises and practitioners and informs Matt's work. Vertatique also provides a testbed for rapid deployment using open source and other agile publishing resources and for social media integration.

Sector development leadership

Challenge: Create a community of interest across multiple industries -- entertainment and telecommunications -- to accelerate an emerging market.

Solution: Partnered with key telecom and media industry clients to assemble and lead a team to plan, produce, and promote a multi-year conference series and related online community site.